As a former senior executive of Synchrony in Costa Mesa, Delaena Kalevor helped launch several points of sale and digital products. One of Delaena Kalevor's responsibilities at Synchrony was project management, and part of being a successful project manager is avoiding major causes of project failures. A lack of clear goals is commonly agreed as the biggest one.
According to KPMG, seven out of 10 organizations have experienced a failed project in the last 12 months. In the United States alone, project failures cost organizations $122 million for every $1 billion that is invested. In a 2017 study conducted by the Project Management Institute’s Pulse of the Profession, 37 percent of executive leaders claimed that a lack of clear goals was the primary reason behind their project failures.
One of the biggest responsibilities of a project manager is to plan the project, which gives it clearly-defined goals, as well as timelines and budgets. Without clear goals, there are no performance indicators to measure if the project is heading towards success. This means that it would be hard, if not impossible, to tell if work is complete or leading to a waste of time and resources.